David Beckham is reprising his role as the hottest ever H&M underwear model ever! Beck's is promoting his David Beckham Bodywear for H&M collection.
David Beckham, like his wife Victoria Beckham, is leaping into the fashion world and achieving great success. When discussing the campaign, Beckham stated,
“I’m very happy that so far people seem to like it, and the first season was incredibly successful.
The challenge is to keep it going and establish a brand that will last many years. That is my ambition.”
If the success of this collection over the last two years is any indication of what is to come, David's goal for this line will become a reality.
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H&M will also be displaying 10 foot tall statues of Beck's (see below) throughout New York City, Los Angeles and San Francisco.
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Keep an eye out for these billboards in the coming weeks.
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